Mergers on The Lips of Wall St

If content continues to be king in a media company and nimble upstarts, the crown to be worn by Rupert Murdoch hungers.

While Time Warner has rebuffed his attempt with no discussions are underway, Mr. Murdoch is decided and improbable to walk away anytime soon, people briefed on the issue said. And he’s got a reputation for pursuing businesses that said giving in.

His pursuit will probably set off a wave of takeover battles elsewhere in the sector as others race.

It’d unite “Game of Thrones” and televising Nascar, in addition to “The Lord of the Rings” and “Morning of the Planet of the Apes.”

But it wouldn’t contain CNN, which Fox intends to sell to allay worries from antitrust regulators.

Remembering the swashbuckling conglomerate- construction the Time Warner bid is among the biggest yet in annually filled with huge mergers. Comcast and AT&T are pursuing tremendous takeovers geared toward giving them more heft in fee discussions with the likes of Time Warner, 21st Century Fox, Viacom and CBS.

Looming large is the competitive threat. Internet giants like Netflix, Google, Amazon and others are pouring resources into content that is initial and developing the next-generation TV companies.

Analysts have forecast that content companies will have to fight back by merging. Really, scheduling executives have expressed anxiety behind the scenes they will lose their influence and have a more demanding time negotiate fee increases should the AT&T and Comcast deals go through.